The Portable Music Player
In this project, using the excel file – portablemusic.xlsx, we need to analyze the reviews on Portable Music Player. There are two text columns that you will analyze – “Q1: what do you like most about this portable music player?” and “Q2: what do you like least about this portable music player?”
The task is to create a product strategy (i.e., how to improve a product) and a marketing strategy (i.e., how to market a product) for the company that sells these portable music products. Your primary variables of interest are the two text columns (i.e., B and C) that contain feedback of customers. You should treat the other variables (i.e., columns D-H) as your predictor variables.
To create the product and marketing strategy, you need to answer the following questions: